Blk 79, Ayer Rajah Crescent #05-08
Singapore 139955
Phone: +65 6493 2135
Twitter: @LifeSREDA
For startups:


Vladislav Solodkiy
Vladislav Solodkiy CEO, Managing Partner, Life.SREDA VC
He started his career in marketing and advertising. Over the years he held executive positions in top Russian companies: MTS, Alfa-Bank, Russian Standard Bank. Vladisalv’s projects were awarded Brand of the year, EFFIE three times and participated in Cannes Lions. He received a PhD in State Administration at Moscow State University, and an E-MBA in Strategic Marketing at Stockholm School of Economics. He also holds a master Degree in Political Science from St. Petersburg State University. Vladislav was awarded a grant from MGIMO and British Petroleum (2008) for his studies.

In 2012, being a VP of Marketing at Life Financial Group, Vladislav launched a Venture Capital Firm Life.SREDA, specializing in investments in FinTech.

He is an internationally recognized fintech expert and visionary, one of the industry’s main advocates. Therefore he is often invited to the floor of the major fintech events and conferences. Under his management Life.SREDA has become a host of annual fintech conference “Money of the Future” and a publisher of the world’s #1 fintech market research «Money of the Future».
Igor Pesin
Igor Pesin Investment Director, Life.SREDA VC
Igor has started his career in management consulting (Strategy Partners Group/Oliver Wyman and KPMG), where he was engaged in strategy, finance and M&As with the specialization in ITС and banking areas. He continued his career in finance and IB (BCS bank and JFK System), where he continued to participate in investment deals, M&A and strategy development. After receiving an MBA in Moscow School of Management SKOLKOVO and innovation and entrepreneurship Executive program at the MIT Sloan School of Management,

Igor founded several e-commerce start-ups, web-portals and tech-projects in Russia, and executed two successful exits.

After entrepreneurial experience Igor decided to move to venture capital business and joined Life.SREDA team. In Life.SREDA VC Igor is responsible for investments throughout their entire life cycle: from companies sourcing, due diligence, investment analysis and deals structuring to the execution of portfolio companies’ exits. As a recognized fintech expert, Igor regularly takes the floor of the major professional conferences.