The Good Guys
Will Make It Happen!
Life.SREDA is a venture capital firm focusing on mobile and online fintech startups
Our famous publications
Results of 2014 / Trends for 2015
Our famous publications
Q3 2014
Our famous publications
Q2 2014
Our famous publications
Q1 2014
Our famous publications
Results of 2013 / Trends for 2014
Our famous publications
Q3 2013
Our famous publications
Q2 2013
Our famous publications
May 2013
Our famous publications
Results of 2012 / Trends for 2013
Why are we the good guys?
We make investments at any stage of project development
We do not require the majority interest
Our participation in a project depends on the amount of investment and the project development stage
We do not claim for the founders' share
We do not spoil our karma with greed
We make long-term investments
We do not require a quick exit from the project within 1-2 years
We do not insist on using our infrastructure and resources
We help to open new potential in your idea
Your task is to understand the needs of people and offer them attractive and popular services, while our task is to help you with monetization model and business planning
What do we have for the good guys?
Infrastructure and back-office
Financial licenses
The strategic partnership

Partnership with Life Financial Group allows you to use its branch network and customer base to launch your startup in the Russian market. Nearly 800 branches across the country with highly qualified consultants, servicing about 3 million retail clients and 100,000 SMEs

The strategic partnership with Anthemis Group provides access to global markets and the world's best expertise in the sphere of financial services
How to become a good guy?
We invest only in financial mobile and Internet services
The idea must be unique
Even if you localize a successful foreign project explain why are you better — we do not invest in «copy-paste for sale»
A team is the main decision-making criterion (you need to have experts on the key issues of the project
A monetization model
Preferably not advertising-media (and consistent business plan for 2-4 years) if you know how to introduce an interesting service and attract people, but don't know how to make money on it, it's not a problem — we can help with it
Nice to have — potential global growth
Life.SREDA recommends
Creativity, Inc
Ed Catmull, Amy Wallace, 2014
From Ed Catmull, co-founder (with Steve Jobs and John Lasseter) of Pixar Animation Studios, comes an incisive book about creativity in business—sure to appeal to readers of Daniel Pink, Tom Peters, and Chip and Dan Heath. Forbes raves that Creativity, Inc. “just might be the business book ever written. Buy
Anita Elberse, 2013
Why the future of popular culture will revolve around ever bigger bets on entertainment products, by one of Harvard Business School’s most popular professors. What’s behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL—along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals? Buy
The Innovator's Dilemma
Clayton M. Christensen, 2012
The Innovator’s Dilemma is the revolutionary business book that has forever changed corporate America. Based on a truly radical idea—that great companies can fail precisely because they do everything right—this Wall Street Journal, Business Week and New York Times Business bestseller is one of the most provocative and important business books ever written. Entrepreneurs, managers, and CEOs ignore its wisdom and its warnings at their great peril Buy
Inside Apple
Adam Lashinsky, 2012
INSIDE APPLE reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products. Buy
The Wolf of Wall Street
Martin Scorsese, USA, 2013
Joshua Michael Stern, USA, 2013


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